![]() ![]() Windows 10 is proving to be the company's most popular OS update with the share of Windows 10 growing against previous generation software.Ĭomplementing its core product segments, the company's products in gaming, search engines, social networking, devices and enterprise services not only provides diversification benefits to its revenue streams but also enhances the overall Microsoft ecosystem with integrative products and services. Overall, we believe Microsoft's growth is supported by secular trends of digitization from businesses including the migration to cloud-based workloads which the company has a diverse range of highly capable products.Īnother key driver highlighted is the anticipated recovery in IT spending by enterprises after experiencing a sharp decline of 7.3% in 2020. Market Leadership & Superb Growth of Core SegmentsĪlthough Microsoft has exposure to various market segments, it still relies heavily on three main segments which cumulatively account for more than 70% of revenues. ![]() In these three main segments, Microsoft has achieved strong market leadership with decades worth of expertise in these fields. ![]()
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